A/B testing emails is a handy feature when you are running campaigns and want to test out different email templates to understand which gets better response from the prospects.

You can A/B test your emails at any step to see which option works better.

  1. At the email step that you want to A/B test, after adding your first template, click on the A/B TEST button. 
  2. Select from Templates or create a new template and insert to the cadence.

Once set, the different templates will be split among your emails. Typically, this will be in a 50:50 ratio. i.e. If you have two sets of emails and reach out to 200 prospects, they will be split as 100 for each.
   
You can view Step Wise Metrics (in Cadence -> Reports) to see how each option is faring.

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