A/B testing emails is a handy feature when running campaigns and wants to test out different email templates to understand which gets a better response from the prospects. You can A/B test your emails at any step to see which option works better.
- At the email step that you want to A/B test, after adding your first template, click on the A/B TEST button
- Select from Templates or create a new template and insert it into the cadence
Once set, Klenty will split the different templates among your emails. Typically, this will be in a 50:50 ratio. i.e., If you have two sets of emails and reach out to 200 prospects, they will be split as 100 for each.
You can view Stepwise Metrics (in Cadence > Reports) to see how each variant is faring.