Cadences

How email scheduling works

The following factors are considered when emails are scheduled.

Email Interval
Send Later
Delivery Window
Schedule Days
Cadence Throttle

1. Email Interval

Klenty automatically inserts a  2 minute delay between each email sent from your account. This is highly recommended to ensure email deliverability, since emails sent more often can cause the account to be incorrectly flagged for sending spam and lead to your email provider blocking email delivery.

This setting can be modified if needed from Settings -> Email Preferences.

2. Send Later

When sending a one-off email/mail merge or adding prospects to a cadence, you can schedule the emails to start sending at a later time, if you don’t want them to start immediately.

You can check in Mails -> Outbox to find out when the emails are scheduled to be sent.

Note: If the cadence has a delivery window set, that will take precedence over the send later time.

3. Delivery Window

If you set a delivery time for the cadence (Cadence -> Steps -> Step Settings -> Delivery window), emails for the cadence will start sending at the start time and follow the email interval configured for your account. At the end of the delivery window, if there are emails still to be sent, they will be rescheduled to the send the following day. If you have set up schedule days in your cadence, the emails will be rescheduled to the next day that is within your schedule.

For example, consider a cadence scheduled to send from 9 AM to 6 PM. Say you add 1000 prospects to the cadence before 9 AM. The emails will start sending at 9 AM and stop at 6 PM. The remaining emails will be rescheduled to begin sending at 9 AM the following day.

4. Schedule Days

Similar to the delivery window, you can configure the days that you’d like the cadence emails to be sent (Cadence -> Steps -> Step Settings -> Schedule days). Cadences that have schedule days set up will schedule the emails to be sent only on the days specified.

For example, consider a cadence scheduled to send from 9 AM to 6 PM and from Monday through Friday. Say you add 1000 prospects to the cadence on Friday before 9 AM. The emails will start sending at 9 AM and stop at 6 PM. The remaining emails will be rescheduled to 9 AM the following Monday.

5. Cadence Throttle

This option can be used to limit the number of prospects that are added to the cadence per day (Cadence -> Settings -> Cadence throttle). This will also respect the schedule days and delivery window if configured for the cadence.

For example, if you set the throttle to 100 and add 500 prospects to the cadence, only 100 prospects will be started on the cadence each day. Which would take 5 days to add all 500 prospects to the cadence.