A/B testing emails is a handy feature when running campaigns and wants to test out different email templates to understand which gets a better response from the prospects. You can A/B test your emails at any step to see which option works better.

  1. At the email step that you want to A/B test, after adding your first template, click on the A/B TEST button

  2. Select from Templates or create a new template and insert it into the cadence

Once set, Klenty will split the different templates among your emails. Typically, this will be in a 50:50 ratio. i.e., If you have two sets of emails and reach out to 200 prospects, they will be split as 100 for each.

You can view Stepwise Metrics (in Cadence > Reports) to see how each variant is faring.

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