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How to enable fallback for my placeholders?
How to enable fallback for my placeholders?

Highly useful when there are missing values for the placeholders

Karthik Natarajan avatar
Written by Karthik Natarajan
Updated over a week ago

You have the option to set up fallback text in case of missing values for any of your placeholders. For example, let’s say your email begins with:

Hi {{FirstName}}, how are you?…

If the first name is missing for a few of your prospects, you can add fallback text to replace it:

Hi {{FirstName||there}}, how are you?...

How do you add fallback text?

  1. Click on the {{Placeholder}} icon

  2. Choose a placeholder from the list

  3. Check the box “Enable Fallback”

  4. Add a static value

Now, let’s see what the email looks like to a prospect for whom there is no value in the FirstName field.

Similarly, you can add fallback text for any placeholders you may have.

  • {{Company||your company}}

  • Merry Christmas, {{LastName||pal}}

How Setting a Fallback helps:

Fallbacks can help overcome the error “Missing placeholder details. Update the Prospect and try again.”

This error occurs when the prospects you add to a cadence don’t have values for the placeholders you’ve used.

In this case, if you have a fallback text setup for your placeholders - the fallback values will be used when some of your prospects do not have field values.

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